Sirkulasi Majalah Melayu Selepas Perang: Pertimbangan Ekonomi Penerbitan / Hamedi Mohd Adnan

This article deals with three main elements in magazine publishing, namely editorial, advertising and circulation.The focus of the study is on Malay magazines, published between 1900 to 1957, the year Malaya got their independent from the British. Two hundred and sixty five magazines were published during the period, with 120 magazines published before the Second World War, while the rest published between 1945 up to August 1957. This study shows that only editorial were given serious attention by the publishers, while elements of advertisement and circulation were almost ignored. As such, the life span of most magazines were short, especially those published before the War. However, aspects of economic publishing were given more serious attention after the War, where consequently, the life span of the magazines were much longer.